IPW has been successfully providing a range of SEO & web promotion activities including:
Keyword Analysis: Keyword selection is the single most important stage
in the entire optimization process. Keyword is a word that a search
engine user might use to find relevant web page(s). IPW’s SEO experts
help you choose the correct keyword/phrases to enable you to maximize
your revenues.
Site Analysis:
IPW makes an assessment of your website and checks
its present status including ranking, number of pages, code
validation, look and feel of website amongst others.
Site Optimisation:
Search engines send out spiders to
index your site and to quantify and qualify the words contained within
your web pages.
This is how they determine what your site is primarily about and how
to rank your site in response to searches conducted by visitors to the
search engines. IPW’s team of SEO experts employees several tools
and techniques to ensure that the site is optimised as per your requirements.
Search Engine Submission: "Search engine submission" refers
to the act of getting your web site listed with search engines. Another
term for this is search engine registration. We optimize and submit your
website to all the major search engines and directories, which are responsible
for targeting and directing majority of the Internet traffic.
Search Engine Reporting:
We provide professional search
engine reporting services and keep updating you about the status of your
website. This includes Monthly Rank Reports, Web Analysis, Keyword Suggestions,
Final Keyword Listing, Implementation Report.
Link Building: Designing and developing a website to
be search engine-friendly and supplying interesting content and features
that other websites will
want to share a link with, will increase your site’s ranking results.
Pay Per Click (PPC):
Pay-per-click (PPC) search engines
are those that offer the marketing option called "pay-per-click" to users.
PPC is defined as the guaranteed placement of a small "ad" on
the search results page for a specific keyword or keywords in return
for a specified payment, but only when a visitor clicks on that ad.
SEO Maintenance:
Since there is an increasing number
of websites everyday, it is essential to keep monitoring and updating
your website’s
optimisation so that it remains in the top search ranking. IPW’s
site maintenance service ensures that your website is regularly updated
and submitted to relevant search engines.
